About us

In the summer of 2024, nurtured by the sunshine and creativity of Los Angeles, mother Emily and her 10-year-old son Daniel founded LOSTIN ANGELES out of their shared passion for fashion and craftsmanship. The brand name serves as both a heartfelt tribute to the city and a symbol of the delightful “lostness” found in artistic exploration—aiming for a global perspective, multiculturalism, and artisanal craftsmanship, offering diverse multicultural art jewelry worldwide.

When a mother's expertise meets Gen Alpha's vision
The collision of Emily—a professional woman with 15 years of supply chain experience—and her Gen Alpha son Daniel
“Mom knows how to navigate global logistics for products, while son says he knows how to design pieces that will absolutely go viral on TikTok.”
These dual perspectives became the brand's twin engines.